Built on one belief.
Every business deserves software built exactly for them — not a generic platform they have to work around.
Our Story
SoftProgrammer was founded in San Francisco in 2013 by Maninder Grewal with a straightforward conviction: quality custom software should not be reserved for enterprises with massive budgets.
After years of watching businesses struggle with off-the-shelf tools that were almost right but never quite right, Maninder set out to build a company that does things differently. No cookie-cutter platforms. No seat-based pricing. No software that forces you to change how you work.
The idea was simple — sit with a business, understand exactly what they need, build it properly, and charge fairly for it. More than a decade later, that’s still exactly what we do.
What began in San Francisco has grown into a globally distributed team — developers, designers and strategists spread across North America, Asia and beyond. Together we have delivered 240+ products across 35 industries, from restaurant management systems and procurement platforms to AI-powered tools and enterprise ERP solutions.
Founded in San Francisco
Maninder Grewal launches SoftProgrammer in San Francisco, California, with a mission to make custom software affordable and accessible to every business.
First 50 Clients
Expanded across retail, hospitality and finance sectors, building bespoke platforms for growing businesses.
100+ Products Shipped
Crossed the milestone of 100 live products, spanning mobile apps, web platforms and API integrations.
AI & Automation
Launched dedicated AI development services, helping businesses automate workflows and surface insights.
200+ Products & 35 Industries
Now serving clients across 35 industries worldwide, from startups to enterprise operations.
iOS App on the App Store
SoftProgrammer launched its companion iOS app, bringing ordering and project tracking to mobile. Built with the same stack we ship to clients.
What we stand for
Affordable, not cheap
Transparent pricing based on scope. No hidden retainers. No licence fees. You own what we build.
Built for your workflow
We learn how your business operates before we write a single line. The software fits you, not the other way around.
Long-term partnerships
Most of our clients have been with us for years. We treat every project as the start of a relationship, not a transaction.
Fast without shortcuts
48-hour response on proposals. Rapid iteration. But never at the cost of code quality or system reliability.
Industry depth
35 industries and counting. We bring real-world knowledge of your sector to every engagement.
Honest advice
If a simpler solution solves your problem, we will tell you. Our goal is your success, not a bigger invoice.
Ready to build something?
Tell us about your idea. From our roots in San Francisco to a team spanning the globe, we scope it, quote it honestly, and build it properly. Just as we have been doing since 2013.